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Regardless of the type of business you own, marketing your products and services on the internet is becoming increasingly important. The reason is that the internet has become the first port of call for 99% of people who are looking to buy something – they do their research online, and then they buy offline. Old school forms of advertising, such as the Yellow Pages and the local newspapers, are dying, because people are paying them much less attention – when was the last time you looked in the Yellow Pages for anything?
If you agree with my introduction above, you now have a decision to make – do you buy-in specialist skills to create an online presence for your business (not cheap!), or do you do it yourself (where do you start?). Even if you choose the ‘buy-in’ option, I believe it is still in your interests to at least have a basic understanding of the skills involved in marketing online, so that you are able to ensure you are receiving value-for-money services. Therefore, regardless of which option you choose, doing the 30 Day Challenge should be a no-brainer for you.
What is the 30 Day Challenge?
In simple terms, it is a FREE online course which is designed to teach complete beginners how to set-up and run a profitable online business in 30 days. It’s the brainchild of Ed Dale, who is one of the most successful internet marketers in the world. It takes place during the month of August each year, but there is also a pre-season (June/July), which is designed to get you familiar with the tools that you will be using during the Challenge.
Do yourself a massive favour, and check it out – you’ll be glad you did!
by Gary on February 24, 2009
It is very clear to me that the vast majority of my generation in the UK (I am 45) have either forgotten about, or they never knew about, the wisdom of sound money management. Judging by the state of the world economy, it looks like people in lots of other countries are no different!
I think now is a really good time to reflect, and to learn from my parents’ generation, because they clearly know how to get the most from their money. Despite the fact that the majority of my parents’ friends worked in low-paid jobs their whole lives, they all managed to do the following:
- They had lovely, but modest homes.
- They ate well, but refused to waste any food.
- They saved up for what they wanted, rather than going into debt – they enjoyed the anticipation almost as much as the purchase!
- They looked after things, and made them last (my mum’s best friend had the same washing machine for more than 30 years!).
- They always had enough money to go out and enjoy themselves at the weekend.
- They always managed to take their family on holiday each year.
- They were happy with their lot.
- They didn’t try to keep up with the Jones’ next door.
Clayton Makepeace has just written a great article (A Guilty Glance Inside Your Prospect’s Bedroom at his most intimate moments, thoughts and feelings) which discusses this topic, but from the angle of how businesses need to take account of the changing mindsets of clients. Clients, and prospective clients, are now paying much closer attention to the value of every purchase, so, by definition, sales will be much harder to come by. This means that any business that wants to survive, and ideally thrive, in these tough economic times, must now take a good look at the products and services they offer, and how they market them. Reading this article is 5 minutes well spent!
I would love to know your thoughts, so please provide your comments below.
