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Although Pay Per Click (PPC) is a very effective marketing method, it does require a lot of time and skill to manage properly – especially Google PPC, because Google keeps changing the rules! For this reason, a lot of businesses either forget about PPC altogether, or they do it pretty poorly, and don’t get the ROI they should.
A business associate of mine had this very problem. David is the Managing Director of a medium sized company (Kirona) that specialises in mobile computing solutions, and he was concerned that his Marketing Department were spending more and more time managing their PPC campaigns, and neglecting other marketing methods, which he believed provided a better ROI. For these reasons, David was planning on ‘pulling the plug’ on his PPC advertising. I suggested that before he did that, it would be worth his while checking out a specialist PPC Management company headed-up by the renowned PPC expert – Dr. Glenn Livingston. I suggested this for three reasons:
- I believed that David’s company could get a great ROI from PPC, if they either set things up properly, or if they handed over control to a specialist PPC Management company, such as Glen Livingston’s.
- I had heard great things about Glen Livingston, and his PPC Management company, and I wanted to test their services, before recommending them to clients.
- Even if David decided not to use the services of Glen Livingston’s company, he would get a detailed PPC Strategy specific to Kirona’s needs, which has been written by one of the leading PPC experts in the world, and it would have cost him $75 – a bargain!
David agreed to give my suggestion a try, and he instructed his Marketing Manager (Jamie) to get on with it, and to report back to him, and to myself. Jamie did as he was instructed, and very shortly afterwards he sent an email saying the following:
David, Gary,
I had my chat with Glenn Livingston about pay per click advertising last Friday. He has since been in touch with the blueprint.
David – this was a very useful conversation with Glenn and I feel money well spent. His suggestions are in the attached; more than happy to discuss them with you if you wish. When I get the chance I’d also like to make some changes in accordance with the suggestions, but I’ll have that conversation with you when I get the time to make the changes.
Gary – I’ll give you feedback now about the overall process but feel free to call if you want a chat.
1. First off. Glenn does his meetings using ‘GoToMeeting’, which is a Citrix programme. From here he can see the screen and I guided him visually through our Adwords. The negative of this is unfortunately I couldn’t get the VoIP working so he had to call me for the meeting which was a bit of a pain with international codes etc. Its also a bit of a pain that due to the timezone differences, its difficult to get an appointment except in the afternoon. Overall though, GoToMeeting was a really great way to drive the meeting as he quickly sees the campaigns and can direct you visually how to make improvements within a few minutes.
2. As you’re probably aware, Glenn really knows his stuff. From the hi-tech algorithms used by google to the basic stuff. He would be a good suggestion for people at all levels of experience with google ads. The $75 session was a bargain. I’m confident the suggestions he made will give a great ROI for us and he got me thinking on a number of issues I wasn’t aware of. Therefore, definitely worth the 30 min session with him.
3. The blueprint he made is attached. As you can see, most of it is standard suggestions which he must have re-cycled from another document, but he has also put together a summary tailored to Kirona. All the stuff in it is pretty much what we talked about on the phone that he has committed to paper.
Overall – Very happy with the session. It’s well worth paying the $75, even if we don’t set up an account with them.
Hope this helps. If you want any more info, just give me a bell.
Cheers,
Jamie Heaton
Kirona Solutions Ltd
Jamie soon afterwards sent me the Blueprint Report he had received from Glen Livingston. As Jamie pointed out, the report is based on a template (I would have been surprised if it hadn’t have been!), but it did contain lots of specific advice for Kirona, and a very clear explanation of how Kirona and Glen Livingston would work together, and what the fees would be.
As you can see from Jamie’s email above, Kirona were very impressed with Glen Livingston, and so was I! For that reason I now recommend his services to any of my business contacts who need help with their PPC campaigns. To find out more about Glen Livingston, the service his company offers, and the fees he charges, simply click here.
